Key benefits

• Beige Violet tone direction
• 100% vegan formula*
• Up to 100% multidimensional white hair coverage**
• Up to 50% less ammonia***

Technology

tbh – true beautiful honest professional hair products feature a 100% vegan formula* and naturally-derived ingredients that offer a high level of care during the colouring process: HAIR COLOUR DYES** – Crafted together for shimmering, powdery nuances, they include a specialist hair colour dye (HEP+) known to reduce the risk of developing allergies***. 50% LESS AMMONIA (Ammonium Hydroxide) – Up to 50% less Ammonia**** for preserving hair integrity and providing a more pleasant colouring experience. GRAPE SEED OIL (Vitis Vinifera Seed Oil) – Leaves the hair with a natural, healthy glow. ARGAN OIL (Argania Spinosa Kernel Oil) – Widely used in skin care, this natural ingredient enhances the hair's softness. MACADAMIA OIL (Macadamia Temifolia Seed Oil) – Known for its caring properties, this natural ingredient boosts the hair's shine. SHEA BUTTER (Butyrospermum Pakii Butter) – Rich in fatty acids, Shea Butter is used in the Tone Softener formulation to help improve the hair's condition. *Free from animal-derived ingredients. **Hydroxyethyl-p-Phenylenediamine Sulphate, Resorcinol, 2,7-Naphthalenediol, 2,4-Diaminophenoxyethanol HCl, 2-Methylresorcinol, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCL, 5-Amino-6-Chloro-o-Cresol, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl-4,5-diamino-pyrazole sulphate, 2-Amino-6-Chloro-4-nitrophenol. ***Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction which can be severe. Always perform an Allergy Test 48 hours before each application. If you have previously suffered from a reaction after colouring the hair, you must not use this product. Follow the safety instructions on the packaging and consult www.schwarzkopf-professional.com for further advice. ****vs. standard permanent colouration.

How to use

If less than 50% white hair, use the desired shade. If more than 50% white hair, mix 2:1 with a Natural shade. Mix tbh – true beautiful honest Permanent Color Creme 1:1 with IGORA ROYAL Oil Developer 3%/10 Vol., 6%/20 Vol., 9%/30 Vol. or with IGORA VIBRANCE Activator Lotion 1.9%/6 Vol. Do not shampoo prior to application. Apply colour mixture to dry hair only. Wear protective gloves. Development time: 30-45 minutes When processing is complete, add a small amount of warm water and gently emulsify, then rinse out the colour thoroughly with warm water until the water runs clear. Shampoo with a colour-protecting shampoo. After shampooing, for long-lasting, intense colour results, use Schwarzkopf Professional Hair Sealer. Please download the tbh – true beautiful honest IFU for detailed instructions.

Warnings

Permanent Color Creme. For professional use only. Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or a sensitive, irritated and damaged scalp; you have ever experienced any reaction after colouring your hair; you have experienced a reaction to a temporary 'black henna' tattoo in the past. Keep out of reach of children. Avoid contact with eyes. Rinse immediately if product comes into contact with eyes. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves.