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Osis 25 years


25​ YEARS OF JUST ADDING YOU

A BOLD CELEBRATION OF STYLING

Two and a half decades ago, a visionary hair artist dared to dream of something different. A revolution in styling, built not on rules but on the sheer audacity of individuality. A range of products that didn’t just style hair but celebrated it—all of it. From the rebellious to the refined, from the understated to the unapologetically outrageous. And so, OSiS was born—a rallying cry for those who dare to do it their way.





For every you


Through the power of community Schwarzkopf Professional breaks into the future of hairdressing with a revitalised, relevant and personalised offering – FOR EVERY YOU.

With a focus on colour business growth, our new HAIR BY SCHWARZKOPFPRO community-led inspiration and service-led education, alongside our proven portfolio and innovations, meets the diverse, evolving needs of every stylist, every salon and every client.

As a true partner in craft, we empower you to become the hairdresser you want to be.





Troye Sivan x BlondMe

TROYE SIVAN IS OUR NEW SCHWARZKOPF PROFESSIONAL GLOBAL BRAND AMBASSADOR

The singer, songwriter, actor and entrepreneur is a role model for inclusion and a global pop star. With followers from diverse backgrounds, lives, ages and styles looking up to him, Troye Sivan is a true icon.

His music sets the tone as does his style, making him the perfect fit for us as Schwarzkopf Professional and STMNT Global Brand Ambassador.





Caroline Polachek x Igora

MEET OUR NEW SCHWARZKOPF GLOBAL BRAND AMBASSADOR: SINGER, SONGWRITER AND PRODUCER CAROLINE POLACHEK!

Caroline Polachek is a Grammy-nominated avant-pop artist most known for her ethereal voice and innovative sound. In all her projects, her hairstyle is emblematic of the emotion of the music, and she is always one step ahead of the curve. With a breadth of unique references from ancient Egypt to horse grooming, Caroline approaches hair from both a conceptual and fashion perspective.

Caroline is more than just a musician; she is a visual and cultural provocateur. Caroline’s craft, at once deeply personal and universally resonant, plays with timeless archetypes in an age of ceaseless change. She's a familiar face on mood boards across the creative industries with her bold and cool hair choices, making her a dream Schwarzkopf Global Brand Ambassador.



NEW BLONDME CARE

Redefine blonde bond protection, repair & maintenance in your salon and in your clients' home.

Introducing the NEW BLONDME Care ranges, with BLONDME Blonde Essentials BONDFINITY, BOND REPAIR and Purple Toning BOND REPAIR ranges.

The NEW BLONDME Care features:

  • Superior performance and new hero products featuring the revolutionary BONDFINITY Technology and BOND REPAIR Technology

  • NEW premium & sleek product design

  • Vegan & PETA-certified formulas

  • Streamlined portfolio with holistic backwash offer & easy navigation