ACT NOW! is a new, vegan and sustainable brand which consists of high-quality and high-performing care and styling products. The ingredients used in the products are natural, such as aloe vera, natural starch and coconut oil.

ACT NOW! packages are made up to 97% of recycled materials and they can be recycled again. The brand collaborates with Plastic Bank in order to fight the global waste problem. The acknowledged Pinni magazine awarded ACT NOW! as the Green Choice of the year 2022.