BRAVE, BOLD AND BOISTEROUS GETS A NEW LOOK…
The DARING CROWD are the trendsetters, the people who aren’t afraid to embrace who they really are and show the world. Outgoing, courageous and self-assured, they are the pioneering change-makers of their generations, hoping for a better world and going out to make it happen. They are intelligent, worldly, wised-up on social issues, and determined to make society a better place.
In this brave new world, we have to be the change that we want to see. Bringing about the new trends and styles that encapsulate the beating hearts of subcultures that are pushing society forward are the DARING CROWD. For us, culture is there to be shaped. The DARING CROWD introduce themselves before they even speak. Taking their refined missions and declarations for the planet, this minimalist yet clear-cut look is emboldened through authoritative accessories, separates and silhouettes that show they mean business.
WHAT YOU NEED TO RECREATE THIS TREND
SALON SERVICE: COLOR MELT
The COLOR MELT service is a classic Dual Application, with IGORA ROYAL on the roots and IGORA VIBRANCE on mid-lengths and ends. Giving your clients the opportunity to refresh their hair colour with matching tones of state-of-the-art permanent and semi-permanent colouration for a uniform result from root to tip. Or to experience a more dimensional look by selecting different tones.
