Selfhood is a snapshot of now, of youth culture at this moment in our time. Life is for living and constantly documenting. The way you look, the clothes you wear and the hair you have offer another medium to tell your story. The trend is dominated by a carefree, can-do positivity. It references from a diverse range of genres and styles to curate something which feels fresh and distinctive. Hair can be anything from an easy, carefree texture to something more exaggerated, from enhancing your natural tones to using colour to reinvent your whole look.

Transformational hair colouring with our latest dark-to-light technique. This technique takes the stress out of transforming a client’s look from extremely dark to platinum by combining technical know-how with BLONDME premium lightener 9+’s unbeatable lift, which also guarantees minimum hair breakage.